Product Management and UX ought to have shared goals, right? Both disciplines essentially seek to build software to help customers drive business outcomes. The reality is, however, that alignment between both roles is not always complete, especially in the white heat of agile development. This can happen for various reasons and this talk will identify the major problems that can cause misalignment and strategies for dealing with them as they arise or to help avoid them entirely. Learn lessons from the trenches of IBM’s reinvention to a design-oriented, cloud and cognitive solution company.